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The Creative Brief
Refreshing thoughts on marketing and design. No fluff or filters.
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JUN, 29TH
Introducing The Creative Brief
A warm re-welcome to the Superside newsletter you know and love, but with a new look and a renewed sense of purpose. 💌Read brief
DEC, 13TH
The total guide to AR marketing and design 📖
Often, augmented reality (AR) is seen as a niche area. But is it? As marketers and creatives, can we really afford to overlook a multi-billion dollar market with proven results, like tripling brand lift and halving campaign costs? Read brief
JAN, 10TH
All the best AI tips, none of the legwork 😆
Let's continue into the new year with a bit of nuance: AI won't take your job... but it won't do your job for you either. Read brief
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All Briefs
Everyone needs the (occasional) makeover 💄
Making changes to your brand doesn't have to strike fear. Here's what it looks like when it's done right.Read brief
Leaders: Want a crystal ball? 🔮
Industry heavyweights have chimed in—here are the top 5 creative leadership trends to know in 2024.Read brief
Make video your brand hero in 2024 📹
From a playbook on personalization to the latest news and trends, get your video strategy up to speed this new year!Read brief
Want to work faster and better 🤔
Hands up if you'd like to understand how to actually use AI in your marketing workflows? 🙋Read brief
All the best AI tips, none of the legwork 😆
Let's continue into the new year with a bit of nuance: AI won't take your job... but it won't do your job for you either.Read brief
Best of the creative brief (special edition) 🏆
Well hello, 2024! Weird question, but do you remember 2023? We do. It was kinda hard to miss.Read brief
Take a holiday from overused ads ❄️
We're all (hopefully!) enjoying a bit of a break. Whatever you've spent the year doing, I bet you're eager to call it a wrap on 2023. 👋Read brief
Celebrating 200 AI enhanced design projects 🎉
Quick, what words come to mind when you look back on 2023? I'm willing to bet "AI" is up there.Read brief
Total guide to AR marketing design 📖
Often, augmented reality (AR) is seen as a niche area. But is it? As marketers and creatives, can we really afford to overlook a multi-billion dollar market with proven results, like tripling brand lift and halving campaign costs?Read brief
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