Tools That Marketers Without Design Skills Need To Survive

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35+ Tools That Marketers Without Design Skills Need To Survive

Every marketer has a unique set of skills to offer when it comes to advertising a company and engaging with the audience. The brilliance of a marketing plan can get obstructed by the wrong design though. Graphic designers have keen eyes that can spot misaligned text, shadows that hinder readability, and other common errors in design. Regardless of your skill level, sometimes it just makes sense to go with a platform that is easier and quicker to use than what the professionals create with. And these tools are especially handy for marketers who have little to no design skills but big ideas.

We’ve compiled a list of tools for you that are user-friendly and offer creative, trendy options for professional design regardless of your skill level.

Create Social Media Content

1. Canva

Canva Social media content example

Cost: Free, $12.95 per user per month, or enterprise pricing

About: Canva is a multi-function platform that allows for creation of a large number of marketing materials like infographics, flyers, postcards, and business cards. They have great pricing and enhanced tools and products for enterprise clients, or you can use their free version for a quick creation.

2. infogr.am

Infogram example

Cost: Free, $25 per month, $79 per month, $149 per month, or enterprise pricing (Annual subscriptions are up to 24 percent cheaper.)

About: Infogram is an excellent option when you need to create beautiful reports, infographics, charts, and other visuals. Their data visualization options are professional and varied so you impress every time.

3. Lumen5

Cost: Free or $49 per month

About: Videos are shared 12 times more than text on social media. The power of video cannot be understated. Lumen5 transforms your articles into videos—and it is so cool! AI takes your text, summarizes the content, and matches scenes to images, videos, and music to make a dynamic video.

4. Animoto

Cost: $16 per month, $42 per month, or $64 per month (Annual subscriptions are up to 50 percent cheaper.)

About: Animoto offers DIY video making on an easy-to-use platform that doesn’t require any experience to operate. It uses drag-and-drop technology, so you can create videos for social media quickly and effortlessly.

5. Rocketium

Cost: Free, $19 per month, $49 per month, $149 per month, or enterprise pricing (Annual subscriptions are at the price of 10 months.)

About: Another video creation option, Rocketium offers templates by industry and use case. You can edit, create, brand, and collaborate on videos to get just the right concept before pushing it on social media.

6. Animaker

Cost: Free, $12 per month, $25 per month, or $49 per month (Annual subscriptions are slightly cheaper.)

About: Animations are an excellent way to advertise products or services, and Animaker is one of the best helping you create them. You can produce 2-D, typography, and infographic animations to enhance your brand story.

7. Adobe Spark

adobe spark example

Cost: Free; $9.99 per month individual; $9.99 per month per license business

About:Adobe Spark is a free platform for creating graphics, webpages, and video stories. There are paid options also that allow users to replace Adobe’s branding with their own, select custom fonts and colors, consolidate billing for teams.

8. Unsplash

unsplash example

Cost: Free

About: Sourcing photos for design projects can be expensive. Unsplash is the answer for marketers who don’t have a big graphics budget for their big ideas. You can find beautiful, free photographs in a variety of categories for free usage.

Create Branding (logo, style guide, colors, business cards)

9. DesignMantic

designmantic example

Cost: Free

About: If you’re ready to create a brand identity, but not sure where to start, try DesignMantic. They have tools that will help you draft a logo and design business cards and webpages. You can design for free, but there is a cost if you choose to buy any products.

10. Logo Crisp

Logocrisp

Cost: Free

About: Logo Crisp offers 10,000 free, customizable designs that can be sorted by industry. Find one that suits you, change up the colors and fonts, and save for later. You can create and save as many logos as you want.

11. Supalogo

Supalogo

Cost: Free

About: Supalogo is a quick tool that is accessible directly from your browser. Simply type in your company name, select from preset colors to create a gradient or solid shade and choose your font from 100+ font types. The result will populate in a box for you to save or edit at your whim.

12. Logofury

Logofury

Cost: Free

About: Logofury says they are the best free logo maker, and their products seem to prove that. You type in your company name and slogan, choose what industry you’re in, and they present you with 50+ options that you can open and customize to your specifications. The low res option is free, but if you want scalable vectors, solid white or black backgrounds, or the ability to edit anytime, it’ll cost.

13. Online Logo Maker 24

Online Logo Maker 24

Cost: Free

About: Similar to Logofury, Logo Maker 24 is a quick, no fuss process in which you insert your business information and select from a series of logo options. Each individual graphic part of your logo is editable by color for dynamic, dramatic looks.

14. Instant Eyedropper

Instant Eyedropper

Cost: Free

About: It’s best to let Instant Eyedropper explain what they do for themselves: “Instant Eyedropper is a free color detection tool for webmasters that will identify and automatically paste to the clipboard the HTML color code of any pixel on the screen with just a single mouse click.”

15. Coolors

coolors

Cost: Free

About: Coolors is a cool tool (we couldn’t resist!) for finding colors that look great together. Generate awesome palettes to find the perfect one for your brand.

Create Website/Landing pages

16. Ucraft

Ucraft

Cost: Free

About: Ucraft helps you create dynamic landing pages that motivate visitors to convert. They offer several templates, a free webpage option (there are also paid professional versions), and free website hosting.

17. Unbounce

DeviceAtlas example

Cost: Free with limited access, $79 per month, $159 per month, $399+ per month with annual billing (20% off)

About: Unbounce suggests they can help you lower cost-per-lead by over 70% with their unique landing pages. Besides the landing pages, they also offer templates for creating popups and sticky bars.

18. Wix

Wix web example

Cost: Start from $4.50 - 24.50 per month based on the needs

About: If you’re looking for an awesome place to build a website, Wix may be the answer for you. They offer AI-designed options, total freedom with the Wix Editor, and advanced coding options through Wix Code.

Create Ads

19. Postermywall

Postermywall example

Cost: Free

About: Browse thousands of templates for flyers and videos that can create professional, fun ads for your company. Postermywall offers high-res downloads for a cost and low-res for free.

20. Bannersnack

bannersnack example

Cost: Free, $7 - $36 per month for individual plans, or $35 - $39 per month for team plans

About: Bannersnack allows you to make all-important banners for online campaigns, and they also have options for flyers, posters, and video ads. They are optimized for each use case and are a low-cost alternative to hiring a professional.

21. Biteable

Cost: Free

About: As we said before, video is where it’s at when it comes to engagement. That’s true too for ads. Biteable helps you create video ads “in a snap.” You can customize a template or start from scratch. Try it for free to create 5 video ads per month shareable to YouTube or Facebook or upgrade to the yearly option for unlimited creation, downloads, and no Biteable watermark.

22. AdKreator

AdKreator

Cost: Free

About: This DIY tool has built its foundation on being easy to use for people with no skill in design. There is no software to download, and you can begin making banner ads in minutes after signing up.

Create Presentations

23. Canva

Canva presentation example

Cost: Free, $12.95 per user per month, or enterprise pricing

About: Canva is a multi-function platform that allows for creation of a large number of marketing materials including presentations. They have great pricing and enhanced tools and products for enterprise clients, or you can use their free version for a quick creation.

24. Google Slides

Cost: Free

About: Google Slides is a top alternative to PowerPoint. Accessible anywhere there is Wi-Fi (and even available offline!), Slides is easy to use, free, collaborative, and in most cases, compatible for download and conversion to PowerPoint.

25. Zoho Show

Zoho Show presentation example

Cost: Free

About: Zoho is a great collaboration tool that is an excellent alternative to Google Drive (including writing tools, document storage, and spreadsheets). You can also create presentations on Show using a variety of templates or start from scratch.

Sample: https://www.youtube.com/watch?v=aF5152yYROk

26. Visme

Visme presentation example

Cost: Free, $14 - $25 per month billed annually

About: Create engaging presentations, infographics, and other visual content with Visme which helps you convert your data into stories. They offer hundreds of templates and millions of photographs to make your presentation stand out.

27. PowToon

Cost: Free, $39 per month, $89 per month, $197 per month (Annual subsriptions are cheaper and start from $16 per month)

About: Powtoon offers many options to create stunning animated presentations including a Photoshop Plugin, PowerPoint to video conversion, and start-from-scratch templates in a variety of industries.

28. Piktochart

Piktochart presentation example

Cost: $24.17 per month for Pro plan and $82.50 for Team plan

About: One of the big draws of Piktochart is its license-free library that allows you to choose from icons, photographs, and other graphics without the hassle of purchasing licenses for use. You can also make dynamic charts, animations, and quickly flip colors on the presentation.

Create Emails/Newsletters

29. BEE

Cost: Free and $15 - $45 per month for Pro plans

About: Bee offers “elegant, mobile-responsive” emails that are user-friendly to create. Use the drag-and-drop function, one of their attractive templates, or design your own.

30. LetterPOP

Cost: Free

About: LetterPOP has created a platform for newsletter creation that also aids marketers in sharing the newsletter across social media. According to the website, “it’s as simple as create, publish, share.”

31. Venngage

Venngage newsletter example

Cost: Free, $19 per month, $49 per month

About: Venngage wants to help you hit it out of the park on your next newsletter. They offer clean, sophisticated looks, fun designs, and fully customizable templates to engage your audience while you update them.

Create Marketing Collaterals (Flyers, Pamphlets, Catalogues)

32. Adobe Spark

Adobe spark brochure example

Cost: Free

About: Adobe Spark is a free platform for creating graphics, webpages, and video stories—and it is an excellent source for flyer creation. There are paid options also that allow users to replace Adobe’s branding with their own, select custom fonts and colors, consolidate billing for teams.

33. Canva

Canva brochure example

Cost: Free, $12.95 per user per month, or enterprise pricing

About: We’ve got Canva again coming through for you in the flyer department. We know we’ve mentioned it twice before, but we can’t forget them in the flyer & pamphlet line up. They really do it all!

34. Venngage

Venngage brochure example

Cost: Free, $19 per month, $49 per month

About: Venngage knows how to craft a brochure, and they will pass that on to you. They offer clean, sophisticated looks, fun designs, and fully-customizable templates to engage your audience while you inform them.

35. BeFunky

Befunky brochure example

Cost: $4.99 - $6.99 per month billed annually

About: BeFunky’s designer platform gives you great tools for creation of thank you cards, brochures, invitations, posters, and even menus. Their classy, professional templates are available for a cost, but they are so worth it for the marketer with little to no design skills.

36. Lucidpress

Lucidpress brochure example

Cost: Free and $5.95 - $30 per month billed annually

About: Lucidpress offers an intuitive editor for design creation. You don’t need to rely on a professional with their easy-to-use marketing templates for brochures, flyers, and posters.

37. Piktochart

Piktochart flyer example

Cost: $24.17 per month for Pro plan and $82.50 for Team plan

About: One of the big draws of Piktochart is its license-free library that allows you to choose from icons, photographs, and other graphics without the hassle of purchasing licenses for use. You can opt for the high-res printable option, share your creations on social media, and incorporate your brand identity easily.

Marketers have a variety of tools available at their fingertips to take imaginative campaigns to the next level. But if you’re still unsure about creating your own design, perhaps you need a professional to step in. With Konsus’ graphic designers and dedicated project managers, you can receive a quote on a sleek, elegant option for your graphic needs. Or talk to us about creating a visual identity that you can use to create your own graphics later.