One of the key distinguishers between businesses that are just starting out in the online market and organizations in the higher echelon of web-based marketing is the design of their website. If you’re looking to take your business to the next level of competitiveness, hiring a web designer to reshape your online presence is a crucial step.
At Konsus, we’re proud of staying at the forefront of what’s new in web design, and we want to take this opportunity to let you in on some key industry secrets. Here, we’ll go over some essential things to be aware of before taking on a new designer, and some of the most important moves to make in the process.
1. Make first impressions of your brand count
In 2018, it’s a safe bet that your website is going to be the first impression that most of your visitors, clients, media or potential investors form of your business.
Although, there is a plethora of pre-made templates that you can pick for your website, but nothing can beat having a custom web design that is tailor made to fit your brand and business needs.
2. Let your website sell for you
The importance of web design climbs to a whole new level when your website acts as a sales channel for you. Whether you're in a service industry attracting clients through your site, an e-commerce store selling products or a content based business dependent on advertisements, conversion rate is where it's at these days.
It's amazing how minor design changes can drastically impact your conversion rates. To enhance conversions, work with a web designer who is well versed in conversion-oriented design principles. They will know how to get your website sales flying through the roof.
3. Keep the search engines happy
The reality is that in 2018, there is no way of getting around Google. After all, search engines are still one of the best ways to get millions of visitors to your website for free. To position yourself for success, it is imperative that your web design is SEO friendly.
Site speed, navigation, user friendliness, mobile experience, and responsiveness are some of the key SEO factors that heavily depend on the design of your site. It is best to have a designer on board who understands how to work alongside SEO guidelines.
4. Let experts do what they’re best at
Larger corporations may have both the capacity and the need to do web design in-house, but smaller businesses often find in-house web design impractical.
Hiring an outside agency or freelancer who knows what they are doing is the perfect solution that ensures you maintain creative control over the process.
Before you make the choice between a freelancer and an agency, think about these factors:
Web Design Freelancers
Web Design Agencies
At Konsus, we took a long look at the digital design marketplace and decided that we weren’t satisfied with either extreme. Our approach is to bring freelance talent to a unified space and create a combined portfolio overseen by the world’s best freelance designers and account managers.
Konsus specialists are familiar with the market and take pride in staying on the cutting edge of evolving trends.
Web designers can charge a broad range of prices depending on the specifics and the scale of the work you need done. On the lower end of the spectrum are freelancers that start at close to $30/hour. Web design agencies are often on the high end asking for well over $100/hour.
There are many reasons that paying more or less is right for your business, but be sure to weigh the pros and cons of freelancers vs. agencies that we outlined above before deciding.
There are some important questions to ask web designers before hiring that can go a long way toward preventing misunderstandings and ensuring the candidate has the skill set you need.
We found this really helpful infographic that sums it up perfectly.
Having explored some of the key elements of web design and the search for top web design talent, let’s take a moment to go over some of the well-known names in web design that can provide a good starting place for your search.
These agencies are well established in the industry and have the depth to deliver on your requests.
WebpageFX provides UX web design, UX web redesign, and rapid web design. With a focus on results-driven digital marketing, this agency offers full service solutions engineered to build revenue for their clients.
New Media provides web design, development, UX, and branding. Billing themselves as a full-service interactive agency, this Denver-based designer has experience delivering results for top national and global clients.
Hudson offers Web design as well as UI/UX design, with an approach geared towards digital integration: causing your website to stand out and create a seamless user experience.
Blue Fountain Media – handles every element of a branding campaign, from the logo design to strategy and consulting.
Spinx Digital create websites for B2B and B2C enterprises, including work on mobile apps and digital strategy.
Eight25 Media is one of the top web design agencies in San Francisco, ranging from tech start-ups to educational websites.
Lounge Lizard makes user experience a priority, dedicating a team to learn their clients’ needs and develop an end-to-end customized approach.
Dotlogics makes a point of doing the research to help develop a customized strategy that they then apply to your web development needs.
Dotcomweavers take the same creativity inherent in their name to every new project, developing custom apps and eCommerce websites.
Ruckus Marketing boasts an impressive portfolio, which features names like CNN and the Colbert Report who went to Ruckus for the brand development needs.
In contrast to the larger and more expensive agencies suggested above, these marketplaces offer an efficient and flexible approach to finding the right freelancer for your organization.
Toptal prides itself on curating a highly selective network of freelancers in a variety of areas, with a special emphasis on design. At Toptal you can take as long as you need to get a sense of the talent available, and start a conversation with any of them before you commit.
Design Crowd, as the name suggests, goes out of its way to attract freelancers in design. With access to thousands of workers, Design Crowd’s specialization allows you to focus on the details of your project, finding exactly the right fit for your organization.
Crowdspring offers a variety of packages intended to suit a variety of business needs. Their flexible pricing and client-centered approach lends itself to a speedy and satisfying customer experience.
Crew promises to match clients with a freelance designer, software developer, or studio within 24 hours.
Gigster provides a unique smart development service to integrate AI into their development and design freelance platform.
Xplace has facilitated well over $200 million worth of projects in the last 15 years, drawing on a well-established presence to continue to deliver.
Hexi Design specializes in crafting custom logos, stationary and websites, tailoring its services specifically towards startups.
Crowdsite boasts tens of thousands of designers, using creative design and brainstorming contests to generate an innovative approach.
Design Contest has been pioneering creative approaches to design since 2003, specializing in everything from corporate identity to clothing design.
Peopleperhour operates as its name suggests, and offers services that range from software development to web and mobile design to writing and translation services.
Now that you have everything you need, here is some inspiration for your next web design project.