26 Most Frequently Asked Questions to Hire Blog Writers

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26 Things You've Always Wondered About Outsourcing Blog Writing But No One Tells You

The business of outsourcing has been skyrocketing in the past few years, but many companies still struggle with the decision of whether to outsource some of their online tasks or not. When it comes to blog writing, for example, the answer is never an easy one. With Konsus, however, you can outsource blog writing faster and more easily than ever.

We’ve talked to our experts and answered some of the most frequently asked questions about the topic to help you make the best decision for your business.

What are the pros of outsourcing blog writing?

  • Lower costs
    You will only pay for the service when you need it, so the costs will be significantly lower, compared to having an in-house person working full time.
  • Scalability
    You can outsource blog writing tasks only during peak-activity periods or when handling the projects internally is more expensive.
  • Sustainability
    Outsourcing can help increase a company’s sustainability and resiliency over time, especially in the case of small and medium-sized businesses.
  • Faster delivery
    Instead of adding another task to your employee’s to-do list, you can outsource the project and have it delivered much faster, as a dedicated specialist will almost immediately take on your project. You can use the services of an outsourcing company that works 24/7.
  • Variety of perspectives
    Outsourcing blog writing allows you to get a unique perspective on each topic, as you will most likely have 10 articles written by 10 different writers, instead of a single person writing all your content.
  • Better time management
    Outsourcing will free up your time and give you the chance to focus more on the core functions that help the company thrive.
  • Access to niche experts
    Outsourcing offers companies the great benefit of accessing a wider pool of candidates. No matter what direction you decide to take with your blog, you can get niche-specialized experts for each topic.

What are the cons of outsourcing blog writing?

  • Time-consuming
    At first, outsourcing can be a daunting, time-consuming task. It is not easy to find great writers.
  • Impact on blog voice
    It’s difficult for an outsourced blog writer to be the voice of your blog without understanding your writing style, company culture, and business goals.
  • Onboarding and managing
    In order to avoid the previously mentioned impact on blog voice and writing style, you still have to dedicate time and put in the work in onboarding and managing a remote writer or writing team.

When is it not a good idea to outsource blog writing?

If your blog is the core of your business or if you are the voice of your blog and your readers follow it for you, or because they feel directly connected with you, then you should think twice before outsourcing blog writing. First, think of the impact it might have on your relationship with your readers. Partially outsourcing the service could be an option, but completely outsourcing blog writing might damage both the blog voice and the relationship with your readers.

Should I hire freelance blog writers or work with a content writing agency?

Before making a decision, ask yourself the following questions:

  • What is your blog-writing budget?
  • What blog-writing frequency are you aiming for?
  • Are you looking for a long-term engagement or is this a one-time deal?
  • Do you need one or multiple writers?
  • Are you willing to spend time working alongside the writer?

Freelancers are a good option for limited budgets and one-time engagements. However, if you need multiple writers, are dealing with high volumes, or are looking for long-term collaboration, hiring an agency might be the better choice.

How much does it usually cost to hire a writer for a blog post?

On average, the costs of outsourcing blog writing can vary anywhere from $25 to $250 per blog post. The costs depend on the quality of the writer, the number of words, and the complexity/depth of the article.

What should you expect from a blog writer?

  • Be knowledgeable in your niche
  • Provide helpful, insightful information
  • Write with the reader in mind, but also use the best SEO practices
  • Native-level proficiency in your language
  • Also offer a title, meta description, and focus keyword
  • Consistency and on-time delivery

Where to find and hire high-quality blog writers?

Here’s a list of the top 13 websites for blog writing services, based on reviews and popularity:

Konsus

Konsus

Cost: $29/hour (300-500 words per hour)

By choosing Konsus, you will get to use our pre-screened expert blog writers who will get to work almost immediately and deliver top-notch, SEO-friendly blog posts as soon as 12 hours. All you need to do is fill out a quick form, and a dedicated project manager will take care of you from there.

Writer Access

Writer Access

Cost: $20-50 per 50 words

What they do: Writer Access proud themselves with being one of the Inc 5000 fastest–growing companies in the past four years. They also have StyleMetrics Matcher, an algorithm that will match you with the best writer for you and your style. They offer anything from blog posts to social media posts and white papers, but also complementary services, such as content analytics.

Constant Content

Constant Content

Cost: $20-250 per custom flat-rate article. As for pre-written material, prices start from $30-50, for around 500 words

What they do: They have over 100,000 expert writers and have made over 50,000 customers happy. They give customers the option to choose between tailor-made and pre-written content and offer blog posts on any topic, plus image suggestions and internal links.

Scripted

Scripted

Cost: Start from $45 per 350 words

What they do: Scripted is a solution for freelancers, small businesses, startups, and agencies. They offer the first month for free, have a SmartMatch technology, and commit to delivering the first draft within a week.

BlogMutt

BlogMutt

Cost: Offers monthly plans; start from $29.95 (300+ words) to 299.95 (2000+ words)

What they do: Blogmutt is a solution for both agencies and businesses. For businesses, they offer content, SEO, social media, and email newsletters. They are a good long-term solution, as they commit to delivering ready-to-publish content on a consistent basis.

CorpWriting

CorpWriting

Cost: $10-14 per page

What they do: CorpWriting offers a variety of services, from blog and SEO writing to business writing and press releases. Their blog writing service promises crisp and keyword-centric content that is 100% original, error-free and has a two-working-days turnaround.

TextBroker

TextBroker

Cost: $1.30-7.20 per 100 words

What they do: TextBroker has thousands of verified US writers and counts eBay, Staples, and Yoast as some of their most notable clients. They are a great solution for non-English content, as they have native speakers in around 15 languages.

BKA Content

BKA Content

Cost: Start from $15 per 100 words

What they do: BKA Content promises high-quality writing experts with great grammar and writing skills and trained on SEO and different types of content. They also offer editing services or customized teams, in case of larger, long-term projects.

Express Writers

Express Writers

Cost: Start from $0.06 per word

What they do: Express Writers selects its writers carefully, with only 2% of them actually passing their vetted process. After being accepted, they are consistently trained on SEO tactics and conversion practices. As of May 2018, new clients need to request an account and are only accepted if Express Writers consider them to be a good fit.

The Skilled Writer

The Skilled Writer

Cost: Start from $250 for 5 articles of 500 words each

What they do: The Skilled Writer offers thoroughly-researched, factually-accurate content that is both SEO and reader-friendly. They promote their blog writing services as being able to improve conversion rates by 30% and leads by 50%. Clients can buy articles in batches of 5, 10, or 25.

Crowd Content

Crowd Content

Cost: Start from 2.2 cents per word

What they do: Crowd Content counts Hootsuite, Shopify, and BigCommerce among their clients. They offer different types of easy-to-use, high-quality content, from blog posts and social posts to product descriptions and press releases. They help their clients become thought leaders in their industry by automating their content calendar, helping them establish a voice, and expanding their content footprint.

iWriter

iWriter

Cost: They have three plans. Prices vary between $3 for 150 words in the Premium Plan to $13 for 150 words in the Elite Plus Plan.

What they do: iWriter has a very simple and transparent process. You need to go through five easy steps from the moment you create your account until you download the final result. If you’re not satisfied with the final result, you can reject it, and you never have to pay unless you are 100% happy with the content.

Compose.ly

Compose.ly

Cost: blog posts starting at $49.95.

What they do: Freelance Writing is a veteran in the industry and has recently turned into Compose.ly. They offer blog posts and a variety of other types of content, all written by the top 1% of their applicants and with 100% money-back guarantee. They also have two options, if you are a business or an agency.

PostLoop

PostLoop

Cost: Starting at $6 for 36 posts

What they do: PostLoop offers clients articles, blog posts, and forum content, but what makes it stand out is how it works. It is a content exchange marketplace, so members offer content for other members and they receive content in exchange. Users are rated depending on quality, consistency, and availability.

Where to find writers from a particular niche?

If you’re looking for writing professionals in a particular niche, there are a few things that could make the process easier. For starters, you could mention the niche in the job posting, or search for potential candidates in niche-related forums.

Another solution would be to try one of these websites that allow you to search by niche:

What questions should I ask blog writing companies or freelance blog writers, before hiring them?

Here are a few things to discuss with a blog writing company or a freelance blog writer before starting to work with them:

  • How well do they know your industry?
    If they have worked in your industry/niche and for how long, or if they worked in a similar/related industry.
  • Are they willing to learn about your business, your brand, and your company’s voice?
    If so, how will they go about doing this?
  • Can they write compelling content in your brand’s voice?
    You might have already looked through their online portfolio or previous posts and can attest to their capacities. If your applicant is a ghostwriter, for instance, are they willing to write a “test post” since they can’t share content they’ve written for past clients?
  • Do they have a precise understanding of your target audience?
    Ask them to describe your audience, or if they are willing to learn about it.
  • How well can they work autonomously?
    Can they identify topics, create a blogging schedule, and adhere to it on their own? Can they come up with some topics now, on the spot that they think might be suitable for your business?
  • How do they go about their research?
    How do they prepare for the writing process, or solve problems in the content they write?
  • How do they generate traffic once each blog post is up
    Do they also provide this service and if yes, what is their post-publication strategy?
  • Do they have metrics they can show you from previous posts?
    For example, numbers of social media shares, or new subscribers, or conversions?

Is it a good idea to buy pre-written content for my blog?

When you buy pre-written blog posts, you face the risk of getting stolen, bland, and really generic content. If we think long-term, the risks are even higher, as this practice will only give your blog an inconsistent quality and voice.

Where can I buy pre-written content for my blog?

If you want to give this a try or think of buying pre-written content as a short-term strategy, here are some of the top websites that sell high-quality pre-written content:

Where can I get free content for my blog?

Another option for a tight budget would be to get free content for your blog. There are, however, some aspects to keep in mind while taking on this approach:

  • Don’t use free content on your homepage or your main landing pages
  • You still need to put in the effort to create valuable content for the blog’s main pages
  • Getting free content is not a long-term solution for a successful blog

Here are 40 ways to get free content for your blog.

What are some unconventional ways to find writers for your blog?

If you feel that going on a website that offers blog writing services is not the right approach for you, or you’ve already tried it, and the results did not meet your expectations, here are a few unconventional alternatives to find excellent writers:

  • Cold outreach.
  • Join communities and websites where writers hang out.
  • Use Quora, follow writing and blogging categories, and see if you find people looking for places where they can write.
  • Subreddits and Facebook groups where writers hang out. Contact the ones you find interesting and are related to your niche, and see if they are what you're looking for.
  • Twitter. Contact writers you find interesting and see if they are the right match for you.
  • Other tools like HARO - help a reporter out.

How can I get blog contributors for free?

If your blog writing budget is tight, you have to get creative. Here are some ideas on how to get blog contributions for free:

  • Find an incentive to offer contributors (e.g. a link back to their blog or social sites, exposure, etc.)
  • Set up a "write for me" or "guest blogging" page on your website, listing the requirements for contributions. People looking to guest post or otherwise contribute can find this page in Google and reach out to you.
  • Reach out to anyone you specifically want to have as a contributor, ask if they would like to write for your blog, and explain the benefit they would get.
  • Try posting in blogging groups on Facebook. These groups have 10k+ bloggers who are looking to share and collaborate, and many of them would love to guest post.

How do I generate instant articles for blogs?

From an SEO perspective, depending on any sort of software-generated content is not the best choice. If, however, you need a fast turnaround, there are some solutions:

  • Hire a writer to rewrite popular content.
  • Consider Konsus for the fastest outsourcing. Start a project in 30 minutes and have it delivered within 12 hours.

Can a freelance blog writer/blog writing agency match the tone/brand voice of my business blog?

When outsourcing blog writing, it is important that you invest time and energy in helping the writers get acquainted with your writing style, your tone of voice, brand image, and business goals. Creating a style guide might help save time in the long run, but at first, you will need to personally check each post and make sure it aligns with your business.

Is it a good idea to hire blog writers from outside the US?

Hiring blog writers outside the US is a good idea only if you're outsourcing to another English-speaking country. Otherwise, you should avoid it.

What popular blogs outsource blog writing?

What to include in a job posting for hiring blog writers?

The first step towards hiring the best blog writers is to know what you’re looking for and how to ask for it. Here’s what to include in an efficient job posting for hiring blog writers:

  • Be specific about what you’re looking for
  • Be specific about your niche and topic
  • Mention your budget - Not listing a budget comes across as unprofessional, and will definitely be a red flag for many experienced writers.
  • Ask the candidates for previous writing samples.

How to avoid getting scammed while outsourcing blog writing?

Outsourcing is not a risk-free task, but if handled correctly, the benefits outweigh the negatives. When it comes to outsourcing blog writing, there are a few things you can do to minimize the risks:

  • Always check the content you receive for plagiarism.
  • Never pay fully before receiving the completed product.
  • If you are using a platform, don't pay the specialist on the side, but opt to make payments on that platform, which is usually protected, or uses Escrow.
  • Avoid sharing personal passwords with the writer. Always create separate logins if you ask them to upload your content.
  • High costs don't always mean high quality. Make sure you do a thorough background check before committing to a writer/writing team.

What metric to use to measure the success of outsourcing blog writing?

The most relevant metric you should look at is ROI. Your investment strategy and budgets should be proportional to how much you are getting back from it.

If you had a marketing budget of $1,000 and wanted to increase traffic to your blog, how would you spend it?

There are two roads you can take, depending on your niche, competition, and what the edge of your business is:

  • Quantity
    Spend your budget creating volume and blogging more frequently.
  • Quality
    Hire better writers, focus on optimization and distribution.

When should you start hiring multiple writers for your blog?

  • When your content is very diverse, and you want niche experts on different topics
  • If you’re looking to increase your blogging frequency
  • If you have an additional budget to spend and scale up content creation.

What other blog-management tasks can be outsourced?

There’s more to blogging than just the writing itself. Konsus can help you with all things blog management, hire a blog writer now and outsource the other blog management tasks including:

  • Topic research
  • Blog banner design
  • Content upload
  • Editing and proofreading
  • Email marketing
  • Social media management
  • Link and guest blog outreach and management
  • SEO optimization

By now, we hope you have a clearer image of what outsourcing blog writing means and whether this is the right thing for you or not. If you still have doubts, or you’re ready to give outsourcing a try, feel free to get in touch with us anytime. We’re here 24/7.

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June 19. at 5:00 am

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