The business of outsourcing has been skyrocketing in the past few years, but many companies still struggle with the decision of whether to outsource some of their online tasks or not. When it comes to blog writing, for example, the answer is never an easy one. With Konsus, however, you can outsource blog writing faster and more easily than ever.
We’ve talked to our experts and answered some of the most frequently asked questions about the topic to help you make the best decision for your business.
If your blog is the core of your business or if you are the voice of your blog and your readers follow it for you, or because they feel directly connected with you, then you should think twice before outsourcing blog writing. First, think of the impact it might have on your relationship with your readers. Partially outsourcing the service could be an option, but completely outsourcing blog writing might damage both the blog voice and the relationship with your readers.
Before making a decision, ask yourself the following questions:
Freelancers are a good option for limited budgets and one-time engagements. However, if you need multiple writers, are dealing with high volumes, or are looking for long-term collaboration, hiring an agency might be the better choice.
On average, the costs of outsourcing blog writing can vary anywhere from $25 to $250 per blog post. The costs depend on the quality of the writer, the number of words, and the complexity/depth of the article.
Here’s a list of the top 13 websites for blog writing services, based on reviews and popularity:
Cost: $29/hour (300-500 words per hour)
By choosing Konsus, you will get to use our pre-screened expert blog writers who will get to work almost immediately and deliver top-notch, SEO-friendly blog posts as soon as 12 hours. All you need to do is fill out a quick form, and a dedicated project manager will take care of you from there.
Cost: $20-50 per 50 words
What they do: Writer Access proud themselves with being one of the Inc 5000 fastest–growing companies in the past four years. They also have StyleMetrics Matcher, an algorithm that will match you with the best writer for you and your style. They offer anything from blog posts to social media posts and white papers, but also complementary services, such as content analytics.
Cost: $20-250 per custom flat-rate article. As for pre-written material, prices start from $30-50, for around 500 words
What they do: They have over 100,000 expert writers and have made over 50,000 customers happy. They give customers the option to choose between tailor-made and pre-written content and offer blog posts on any topic, plus image suggestions and internal links.
Cost: Start from $45 per 350 words
What they do: Scripted is a solution for freelancers, small businesses, startups, and agencies. They offer the first month for free, have a SmartMatch technology, and commit to delivering the first draft within a week.
Cost: Offers monthly plans; start from $29.95 (300+ words) to 299.95 (2000+ words)
What they do: Blogmutt is a solution for both agencies and businesses. For businesses, they offer content, SEO, social media, and email newsletters. They are a good long-term solution, as they commit to delivering ready-to-publish content on a consistent basis.
Cost: $10-14 per page
What they do: CorpWriting offers a variety of services, from blog and SEO writing to business writing and press releases. Their blog writing service promises crisp and keyword-centric content that is 100% original, error-free and has a two-working-days turnaround.
Cost: $1.30-7.20 per 100 words
What they do: TextBroker has thousands of verified US writers and counts eBay, Staples, and Yoast as some of their most notable clients. They are a great solution for non-English content, as they have native speakers in around 15 languages.
Cost: Start from $15 per 100 words
What they do: BKA Content promises high-quality writing experts with great grammar and writing skills and trained on SEO and different types of content. They also offer editing services or customized teams, in case of larger, long-term projects.
Cost: Start from $0.06 per word
What they do: Express Writers selects its writers carefully, with only 2% of them actually passing their vetted process. After being accepted, they are consistently trained on SEO tactics and conversion practices. As of May 2018, new clients need to request an account and are only accepted if Express Writers consider them to be a good fit.
Cost: Start from $250 for 5 articles of 500 words each
What they do: The Skilled Writer offers thoroughly-researched, factually-accurate content that is both SEO and reader-friendly. They promote their blog writing services as being able to improve conversion rates by 30% and leads by 50%. Clients can buy articles in batches of 5, 10, or 25.
Cost: Start from 2.2 cents per word
What they do: Crowd Content counts Hootsuite, Shopify, and BigCommerce among their clients. They offer different types of easy-to-use, high-quality content, from blog posts and social posts to product descriptions and press releases. They help their clients become thought leaders in their industry by automating their content calendar, helping them establish a voice, and expanding their content footprint.
Cost: They have three plans. Prices vary between $3 for 150 words in the Premium Plan to $13 for 150 words in the Elite Plus Plan.
What they do: iWriter has a very simple and transparent process. You need to go through five easy steps from the moment you create your account until you download the final result. If you’re not satisfied with the final result, you can reject it, and you never have to pay unless you are 100% happy with the content.
Cost: blog posts starting at $49.95.
What they do: Freelance Writing is a veteran in the industry and has recently turned into Compose.ly. They offer blog posts and a variety of other types of content, all written by the top 1% of their applicants and with 100% money-back guarantee. They also have two options, if you are a business or an agency.
Cost: Starting at $6 for 36 posts
What they do: PostLoop offers clients articles, blog posts, and forum content, but what makes it stand out is how it works. It is a content exchange marketplace, so members offer content for other members and they receive content in exchange. Users are rated depending on quality, consistency, and availability.
If you’re looking for writing professionals in a particular niche, there are a few things that could make the process easier. For starters, you could mention the niche in the job posting, or search for potential candidates in niche-related forums.
Another solution would be to try one of these websites that allow you to search by niche:
Here are a few things to discuss with a blog writing company or a freelance blog writer before starting to work with them:
When you buy pre-written blog posts, you face the risk of getting stolen, bland, and really generic content. If we think long-term, the risks are even higher, as this practice will only give your blog an inconsistent quality and voice.
If you want to give this a try or think of buying pre-written content as a short-term strategy, here are some of the top websites that sell high-quality pre-written content:
Another option for a tight budget would be to get free content for your blog. There are, however, some aspects to keep in mind while taking on this approach:
Here are 40 ways to get free content for your blog.
If you feel that going on a website that offers blog writing services is not the right approach for you, or you’ve already tried it, and the results did not meet your expectations, here are a few unconventional alternatives to find excellent writers:
If your blog writing budget is tight, you have to get creative. Here are some ideas on how to get blog contributions for free:
From an SEO perspective, depending on any sort of software-generated content is not the best choice. If, however, you need a fast turnaround, there are some solutions:
When outsourcing blog writing, it is important that you invest time and energy in helping the writers get acquainted with your writing style, your tone of voice, brand image, and business goals. Creating a style guide might help save time in the long run, but at first, you will need to personally check each post and make sure it aligns with your business.
Hiring blog writers outside the US is a good idea only if you're outsourcing to another English-speaking country. Otherwise, you should avoid it.
The first step towards hiring the best blog writers is to know what you’re looking for and how to ask for it. Here’s what to include in an efficient job posting for hiring blog writers:
Outsourcing is not a risk-free task, but if handled correctly, the benefits outweigh the negatives. When it comes to outsourcing blog writing, there are a few things you can do to minimize the risks:
The most relevant metric you should look at is ROI. Your investment strategy and budgets should be proportional to how much you are getting back from it.
There are two roads you can take, depending on your niche, competition, and what the edge of your business is:
There’s more to blogging than just the writing itself. Konsus can help you with all things blog management, hire a blog writer now and outsource the other blog management tasks including:
By now, we hope you have a clearer image of what outsourcing blog writing means and whether this is the right thing for you or not. If you still have doubts, or you’re ready to give outsourcing a try, feel free to get in touch with us anytime. We’re here 24/7.