An eternal marketing favorite, brochures have adapted in the digital era to remain a prevalent way to deliver business information. Unique and inspired brochure templates paired with perfectly crafted content will become an important part of your brand statement. To create your own, you can start by looking for inspiration at other brochure design samples, browsing through brochure design templates for free download, using an online brochure creator, or hiring an expert for a professionally-designed brochure template.
In the past years, brochures have transitioned from paper production to online and digital, though hand-held brochures remain popular. The addition of digital brochures has brought changes in terms of size, design, color schemes, and layout, as well as broadening brochure use and applicability.
At Konsus, we keep up-to-date with the latest trends, and brochure design is no exception. We've found 25 of the best design ideas to share with you and our researchers have uncovered the top trends in brochure design for 2019.
1. American Jewish University
Design Firm: Sidedoor Studio
2. CCA Architecture
Design firm: Manual
3. Casio G-SHOCK
4. Disneyland Paris
6. Fujifilm Instax
7. Tiffany & Co.
10. Musée du Bas-Saint-Laurent
Designer: Zorani Sanabria
13. Louis Vuitton
Design Firm: Adesignboutique
18. Bristol-Myers Squibb
19. Giorgio Armani
20. Ralph Lauren
23. Hello Ortho
Design Firm: Test Monki
24. University of Portland
Design Firm: Lighter Design
25. Paperless Post
26. Duke University
Design Firm: 160over90
When it comes to brochure design, things don't differ much from logo, icon, or website design. New trends emerge every year, while others fade away, keeping industries from being saturated by repeated design ideas. Great designers know how to spot the trends and manipulate them to create something special. Here are the top trends in brochure design, according to our design experts:
1. Vivid colors
Designers are no longer scared of using bright, vibrant colors. Up until recently, it was a common misconception that vivid colors might dim the message the brand is trying to convey, or that a more subtle color shade speaks sophistication and elegance. Those views are changing, as we’re seeing bold color choices used for backgrounds, patterns, and fonts, as well as new color transitions and gradients.
Vibrant colors can create modern, youthful, futuristic, or aspirational emotions in the audience. Brands like Apple, Netflix, and Spotify have all embraced this trend.
2. 3D design elements
This trend has made its way into the graphic design world for a few years now, and it’s continuing to grow in popularity. In 2019, expect to see this trend blow up in the brochure design segment. We’re going to see a lot of three-dimensional compositions that will make us feel there’s a whole world hiding between the folds of the brochure.
The 3D design will go even further, as we’re going to notice designers using 3D typography that will takes the reader on a futuristic journey. 3D typography has no limitations in terms of font type, offering designers endless possibilities.
3. Realism and flat mix
An original approach will be the combination of 3D and realist design elements with the already popular flat icons and elements. Two design trends that seem to be opposite at first glance, but in fact look fresh and modern together.
4. Open compositions. Ditch the grids and frames
Grids, frames, and structured and organized designs are history. Designers are going to let their creative minds wander beyond the grid in 2019, creating unique designs.
Framed brochures that give a finished design sense are now being replaced by open compositions that look more airy and contemporary.
5. Typography in different shapes and forms
Designers are not only playing with icons, images, and graphs, but also with typography. One of the prominent trends in brochure design in 2019 is going to be maxi typography. Whether it’s 3D, flat, or it follows the liquid trend, typography can come in different shapes and forms. One aspect will be constant though – we’re going to see big, eye-catching text for maximum impact.
The retro text-over-background look is back with a refreshed, youthful look. While some designers might avoid this trend so they don't risk creating an outdated look, the risk is worth it. Combining the retro style with some other elements on this list will bring the brochure into 2019 and help the brand stand out among the crowd. Consider adding vibrant colors, maxi typography, or open composition to your design, and you’ll get a reinvented retro look.
7. Geometrical shapes
Geometrical shapes are trending this year and we’re going to see them incorporated in design and reshaping the shape of brochures.
Modern brochure designs will have square or rectangular contours, but we’ll also see circular brochures or some with a triangular cut. An unusual shape will make the brochure stand out and is likely to have an attention-grabbing effect.
This trend will work best on young, open-minded audiences that are not skeptical in front of the new.
This trend is one of the top favorites for most graphic designers, and it is now poised to take over brochure designs too. The age old adage that less is more creates a simplistic, beautiful option that conveys the message boldly, as the focus is on the information itself.
9. Color fonts
Since we’re embracing color this year, we’re going beyond backgrounds and icons and introducing the color fonts. Whether it’s maxi typography or normal-sized fonts, adding some color will help create a more cohesive look between the background and other visual elements and text as well as make information stand out easier.
10. Line art
Line art has been gaining popularity when it comes to icons and app design, but we’ll see the trend continue to expand and reach brochures too. As designers give up grids and prefer to use open compositions, line art gives brochures more stability and structure.
Put these design trends to work for you by downloading a free brochure design online, using an online brochure maker, or outsourcing the job to professionals. There are several reasons to hire a pro designer:
Our Konsus professional designers treat each project with the same creative enthusiasm and professionalism as if it was the project of their career. We can help you improve a brochure based on an already existing template or create a high-end custom design from scratch.
Since the design is only half of the final product, we also have a team of seasoned writers ready to take on the daunting task of crafting the perfect message, so your brochure is engaging and attractive.
Get immediate access to a full-service, battle-tested design team at affordable rates.Get Started
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